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Evaluation of Find Your Fuel: A Point-of-Service Labelling Campaign in a Military Dining Facility

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Social Marketing at Griffith, Griffith Business School, Griffith University, Nathan, QLD 4111, Australia
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Defence Science & Technology Group, Land Division, Scottsdale, TAS 7260, Australia
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Winning Moves, Baskerville House, Birmingham B1 2ND, UK
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Author to whom correspondence should be addressed.
Academic Editor: Paul B. Tchounwou
Int. J. Environ. Res. Public Health 2021, 18(3), 1340; https://doi.org/10.3390/ijerph18031340
Received: 18 December 2020 / Revised: 28 January 2021 / Accepted: 29 January 2021 / Published: 2 February 2021
(This article belongs to the Section Health Communication and Informatics)
Nutrition plays a critical role in health and job performance in physically demanding roles. Studies have shown Australian military personnel do not consume diets suited to their roles. A range of foods are provided in military dining facilities; however, personnel still need to make appropriate choices for healthier eating and to optimise performance. This study explored the effect of a labelling scheme based on military-specific nutrition guidance, over a one-month period. Food choices were evaluated in a pre-post design using plate photography (pre n = 190; post n = 159 plates); with satisfaction and behavioural influences assessed through a survey (pre n = 79; post n = 67). The results indicate the scheme had a small effect on food choice—potato and hot vegetable choices increased post-campaign for the dinner meal. On average, choices were heathier at lunch post-campaign, and less healthy at dinner. Satisfaction with the meal experience was higher after the campaign, and no difference was observed in behavioural influences (e.g., self-efficacy and other perceptions). These results are in alignment with other point-of-service labelling studies showing the limited capacity labelling schemes have on guiding consumer choices. Rather than using point-of-service labelling in isolation, additional individual and/or environmental strategies may be needed to more effectively encourage nutritious food choices by personnel. View Full-Text
Keywords: healthy eating; nutrition; food service; labelling; evaluation healthy eating; nutrition; food service; labelling; evaluation
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MDPI and ACS Style

Carins, J.; Casado, F.C.; Rundle-Thiele, S.; Kitunen, A. Evaluation of Find Your Fuel: A Point-of-Service Labelling Campaign in a Military Dining Facility. Int. J. Environ. Res. Public Health 2021, 18, 1340. https://doi.org/10.3390/ijerph18031340

AMA Style

Carins J, Casado FC, Rundle-Thiele S, Kitunen A. Evaluation of Find Your Fuel: A Point-of-Service Labelling Campaign in a Military Dining Facility. International Journal of Environmental Research and Public Health. 2021; 18(3):1340. https://doi.org/10.3390/ijerph18031340

Chicago/Turabian Style

Carins, Julia, Francisco C. Casado, Sharyn Rundle-Thiele, and Anna Kitunen. 2021. "Evaluation of Find Your Fuel: A Point-of-Service Labelling Campaign in a Military Dining Facility" International Journal of Environmental Research and Public Health 18, no. 3: 1340. https://doi.org/10.3390/ijerph18031340

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