International Journal of Environmental Research and Public Health, Volume 18, Issue 12
2021 June-2 - 502 articles
Cover Story: Using social media is an important strategy to communicate research findings and clinical guidelines to the scientific community and general public. There is little empirical evidence about effective strategies related to breastfeeding communication. Additionally, researchers continue to rely on traditional influence metrics, such as number of followers. However, in other fields, such as political sciences, more advanced social network theory (SNT)-based analytical tools are being leveraged to identify influencers, define target audiences, and impact behavior. The authors’ SNT-based research describes the breastfeeding communication landscape on Twitter and helps to inform stakeholders about the best social media practices. In this paper, the authors use Twitter data to share the lessons learned when influencers are identified based on real-time interactions. View this paper. - Issues are regarded as officially published after their release is announced to the table of contents alert mailing list .
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