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Int. J. Environ. Res. Public Health, Volume 16, Issue 23 (December-1 2019)
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Cover Story (view full-size image) Heated tobacco products (HTPs) such as IQOS, glo, and Ploom TECH are alternative tobacco products [...] Read more. Heated tobacco products (HTPs) such as IQOS, glo, and Ploom TECH are alternative tobacco products that heat process tobacco to generate nicotine aerosol for inhalation. Various brands of HTP with a variety of flavors have been introduced into Japan as the testing ground for the global tobacco product market. Yet, independent data on HTP use in Japan is limited, as data on HTP use mainly originate from manufacturers. To address this gap, our study assessed the prevalence, product use patterns, and preferences for device brands and flavors among users of HTPs in Japan using a nationally representative dataset. We found that the overall prevalence of HTP use in 2018 was 2.7%, the majority of HTP users were current smokers, the most popular HTP brand was IQOS, and the most commonly used flavor was menthol. View this paper