Journal of Theoretical and Applied Electronic Commerce Research, Volume 17, Issue 2

The increasing popularity of ride-hailing applications has given rise to a new channel in which ride-hailing platforms are bundled into aggregation platforms to earn additional orders by charging commissions and slotting fees. Such bundled channels,...

In an attempt to deepen how the way of working is changing due to the digital transformation, this research aims at understanding the process by which individuals adopt blockchain technology in accountancy. We conducted a meta-synthesis of the qualit...

The development of e-commerce has formulated the hybrid platform mode for retail enterprises. We studied how the differences in product distribution cost, unit retail price, and competition conflict affect the business model decision making. The theo...

This paper aims to investigate how to coordinate a dual-channel supply chain composing of a manufacturer and a retailer when customers utilize the retailer’s service to conduct free-riding behavior. Specially, we consider the crucial role of se...

With the continuous cross-border cooperation among industries, the concept of an industrial interconnection supply and demand network is constantly mentioned. As industry interconnectivity continues to grow, collaboration models have changed as compa...

We present a novel quantitative approach to assessing sensory components on e-commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable measure of the sensory output exhibited by text, images, and other media. The OSMI enables...

The growth of fintechs has exponentially modified the international financial system. These changes affect social mechanisms that regulate the performance of economic agents, generating the need to modify the current role played by institutions. Desp...

Blockchain technology is suited to the high-quality development of the digital economy in addressing privacy and data security issues. This study explores the synergistic mechanism of the following six factors from three dimensions based on the Techn...

Digitalization has advanced to become an opportunity to spectate sports during the pandemic and its restrictions for traveling to competitions. The purpose of this study is to investigate the antecedents of using virtual reality technology for specta...

Despite the growing importance of digital transformation, empirical research on the drivers of digital transformation is still lacking, creating a knowledge gap. The purpose of this study is to explore the effect of digital orientation and digital ca...

As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increase customer purchase conversion. In a competitive marketplace it becomes increasingly important to consider the effects of display techniques on purch...

Forecast growth in e-commerce home-delivery demand provides retailers with opportunities for expansion and increased levels of investment. To maximise these growth opportunities, retailers face operational and logistical challenges related to order f...

Since 2021, big tech companies have been interested in metaverse platforms and services. Metaverse is the permanent, immersive mixed-reality world where people and people and people and objects can synchronously interact, collaborate, and live beyond...

With the development of financial technology (referred to as fintech), the risks faced by fintech companies have received increasing attention. This paper uses the Sentence Latent Dirichlet Allocation (Sent-LDA) topic model to comprehensively identif...

The behavior-based discrimination price model (BBPD) needs to collect a large amount of user information, which would spark user privacy concerns. However, the literature on BBPD typically overlooks consumer privacy concerns. Additionally, most of th...

Engagement represents the commitment and bond between a brand and its customers, and achieving high levels of engagement is now a competitive advantage for companies. Determining the engagement index was a high-cost activity for organizations and con...

Inspired by the ongoing disruption to businesses across the world, this research focuses on how the COVID-19 pandemic has affected the contribution of eCommerce to small and medium-sized enterprises (SMEs). Our study seeks to establish an eCommerce-d...

The rapid rise of electronic commerce has entailed an increase in logistic complexity, with last-mile logistics being the most critical element in deliveries. Since users prefer goods to be delivered at home, one of the biggest challenges faced by e-...

Globalisation, technological advances, liberalisation of financial markets, and changing consumer behaviour are transforming banking profoundly. Under the EU Payment Services Directive 2 (PSD2), incumbent banks must open up their data, processes, and...

In the current paradigm for the retail industry, which is experiencing a rapid evolution, especially in textile companies, the generic problem of product allocation in a distribution and supply chain consisting of one main warehouse and several locat...

Customer churn prediction is very important for e-commerce enterprises to formulate effective customer retention measures and implement successful marketing strategies. According to the characteristics of longitudinal timelines and multidimensional d...

COVID-19 has undeniably impacted the retail industry sectors; we are now witnessing the emergence of a large body of research on the effects of the pandemic in retailing. However, few of these studies provide a clear picture of this topic from prior...

Compared with the conventional hotel providing a standardized service, individual supply on an accommodation-sharing platform makes consumers uncertain about service quality, which is mainly caused by information asymmetry between the consumers and i...

Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies. Moving from a multichannel to an omnichannel service-based organization is a...

Online consumers perceived performing an online transaction as risky. The inability to trust the website is one reason why online consumers are reluctant to perform an online transaction. In this research study, 46 design features are examined to ide...

The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of cu...