Journal of Theoretical and Applied Electronic Commerce Research, Volume 17, Issue 3

Many manufacturers and retailers have already opened online stores to sell their products. Thus, manufacturers are competing as sellers, and retailers are transforming into dual-channel retailers (DCRs). Such an expansion in business scope and the wi...

Online markets offer sellers access to buyers’ information and, thus, the potential to alter prices and products accordingly. In light of this, we undertook an empirical analysis to test for individualization on Amazon.com. We collect data from...

With the rapid development of the retail industry and its transition to omni-channel, a critical challenge that how to fulfill customer orders by choosing the proper channels arises for the retailers. In omni-channel retailing, customers can make a p...

In recent years, the relationship between digital transformation and innovation became very popular topics, attracting extensive attention, and inspiring a number of documents. Although much literature discusses the intersection of both fields, most...

A plethora of studies have examined the emerging technology of blockchain and its applications in accounting, management, and enterprise resource planning systems (ERPs). Blockchain technology (BT) can change the architecture of today’s ERPs an...

This paper reports an extension of schema incongruity theory to a service form of fast-moving consumer goods (FMCG) distributed via a digital platform. According to this theory, an FMCG brand’s service form would be incongruent compared to its...

A loyalty program is a type of incentive to reward customers’ perceived value and enhance their purchasing behavior. The key to the success of a loyalty program is to allow customers to more actively participate in the program. One possible sol...

Considering consumer fairness concerns, this paper investigates an e-commerce platform’s selling scheme choice when it adopts a wholesale selling scheme or an agency selling scheme to create a contract with a manufacturer. We find that the inte...

The emergence of short videos has provided a new way for advertisers to place online video advertisements. On short video platforms, the quality of advertisements is the main factor that attracts consumers. This study constructs a model based on adve...

The application of big data targeted advertising in the green supply chain makes the green marketing of products more accurate and effective. This paper applies game theory to study the decisions and coordination issues of a green supply chain in whi...