- Article
Non-Contact Measurement of Empathy Based on Micro-Movement Synchronization
- Ayoung Cho,
- Sung Park,
- Hyunwoo Lee and
- Mincheol Whang
Tracking consumer empathy is one of the biggest challenges for advertisers. Although numerous studies have shown that consumers’ empathy affects purchasing, there are few quantitative and unobtrusive methods for assessing whether the viewer is...