Marketing Management in Hospitality and Tourism Industries

Dear Colleagues,

In a digitalized market environment where there is intense competition, service providers in hospitality and tourism industries are starting to realize that delivery of service quality and value enables companies to accomplish customer satisfaction and loyalty and gain a sustainable competitive advantage. These providers are also realizing that today’s astute buyers pay a great deal of attention to companies’ environmental sustainability and green management efforts. In such an environment, there is a need for successful marketing strategies that can enable companies to establish and maintain long-term relationships with customers, reduce customer churn, disseminate positive word-of-mouth communication, increase the share of wallet and brand equity, and maximize profitability. Accordingly, the Guest Editor welcomes submissions on (but not limited to) the following critical topics for this Special Issue:

• Management commitment to service quality and its impact on customer satisfaction and loyalty;
• Management commitment to environmental sustainability and its effect on customer loyalty and firm performance;
• Service–profit chain and green management;
• Utilization of digital technology, technostress, and their effects on employee and customer outcomes;
• Corporate social responsibility and firm performance;
• Online reviews and their effects on customer decision-making process;
• Vacation rental online companies and their effects on sales performance;
• Seasonality, pricing strategies, and their effects on sales performance;
• Customer loyalty and profitability in franchised hotels;
• Social media, word-of-mouth communication, and sales performance;
• Customer responses to ethnic food advertising;
• Antecedents and outcomes of co-creation of value in medical tourism;
• Service recovery and social media;
• Antecedents of service–sales ambidexterity in hospitality and tourism industries;
• Internal green marketing and firm performance;
• Green branding and its consequences;
• Artificial intelligence in service delivery process;
• E-commerce marketing and firm performance;
• Brand equity and customer lifetime value;
• Effect of pandemics on destination marketing

Prof. Dr. Osman M. Karatepe
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.