Special Issue "Marketing Management in Hospitality and Tourism Industries"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 30 November 2021.

Special Issue Editor

Prof. Dr. Osman M. Karatepe
E-Mail Website
Guest Editor
Faculty of Tourism, Eastern Mediterranean University, 99628 Famagusta, North Cyprus, Turkey
Interests: services (hospitality and tourism) marketing and management; internal marketing; strategic management; green marketing and management

Special Issue Information

Dear Colleagues,

In a digitalized market environment where there is intense competition, service providers in hospitality and tourism industries are starting to realize that delivery of service quality and value enables companies to accomplish customer satisfaction and loyalty and gain a sustainable competitive advantage. These providers are also realizing that today’s astute buyers pay a great deal of attention to companies’ environmental sustainability and green management efforts. In such an environment, there is a need for successful marketing strategies that can enable companies to establish and maintain long-term relationships with customers, reduce customer churn, disseminate positive word-of-mouth communication, increase the share of wallet and brand equity, and maximize profitability. Accordingly, the Guest Editor welcomes submissions on (but not limited to) the following critical topics for this Special Issue:

  • Management commitment to service quality and its impact on customer satisfaction and loyalty;
  • Management commitment to environmental sustainability and its effect on customer loyalty and firm performance;
  • Service–profit chain and green management;
  • Utilization of digital technology, technostress, and their effects on employee and customer outcomes;
  • Corporate social responsibility and firm performance;
  • Online reviews and their effects on customer decision-making process;
  • Vacation rental online companies and their effects on sales performance;
  • Seasonality, pricing strategies, and their effects on sales performance;
  • Customer loyalty and profitability in franchised hotels;
  • Social media, word-of-mouth communication, and sales performance;
  • Customer responses to ethnic food advertising;
  • Antecedents and outcomes of co-creation of value in medical tourism;
  • Service recovery and social media;
  • Antecedents of service–sales ambidexterity in hospitality and tourism industries;
  • Internal green marketing and firm performance;
  • Green branding and its consequences;
  • Artificial intelligence in service delivery process;
  • E-commerce marketing and firm performance;
  • Brand equity and customer lifetime value;
  • Effect of pandemics on destination marketing

Prof. Dr. Osman M. Karatepe
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • aviation services
  • co-creation of value
  • corporate social responsibility
  • customer loyalty
  • e-commerce marketing
  • green branding
  • internal green marketing
  • management commitment to environmental sustainability
  • sales management
  • service recovery
  • service–sales ambidexterity

Published Papers (4 papers)

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Research

Article
How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming
Sustainability 2021, 13(15), 8655; https://doi.org/10.3390/su13158655 - 03 Aug 2021
Viewed by 396
Abstract
Although much research has been devoted to the study of the impact of celebrity endorsements on the effectiveness of advertising in the literature on consumer behavior, few scholars pay attention to applying this concept to explain consumer behavior in the tourism field. This [...] Read more.
Although much research has been devoted to the study of the impact of celebrity endorsements on the effectiveness of advertising in the literature on consumer behavior, few scholars pay attention to applying this concept to explain consumer behavior in the tourism field. This research tested celebrities’ expertise, trustworthiness, and attractiveness as the antecedents of consumer trust and engagement in the tourism and hospitality context. Specifically, through the analysis of 406 valid responses collected by online questionnaire, this study makes the following conclusions. First, it provides a new perspective on the influence of celebrity effects by focusing on the live-streaming behavior of CEOs on China’s largest online travel agency (OTA) platform. Secondly, it confirms that the three dimensions of the celebrity effect (expertise, trustworthiness, and attractiveness) positively affect the three dimensions of consumer trust (ability, benevolence, and integrity). At the same time, consumer trust can also predict the three dimensions of consumer engagement (cognitive processing, affection, and activation). In addition, the three dimensions of consumer trust also play a positive mediating role between the relationship of celebrity effects and consumer engagement. That is, the celebrity effects have a positive and indirect influence on consumer engagement. Therefore, by suggesting that celebrity endorsements can create consumer trust and engagement in the OTA platform, this research expands the research framework of celebrity endorsement credibility theory. Full article
(This article belongs to the Special Issue Marketing Management in Hospitality and Tourism Industries)
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Article
Does Job Embeddedness Mediate the Effect of Resilience on Cabin Attendants’ Career Satisfaction and Creative Performance?
Sustainability 2021, 13(9), 5104; https://doi.org/10.3390/su13095104 - 02 May 2021
Viewed by 506
Abstract
An increasing body of research suggests job embeddedness (JE) as a motivational variable influencing employees’ attitudinal and behavioral outcomes such as quitting intentions and task performance. Personal resources have been reported to affect JE and these outcomes. However, little work has investigated the [...] Read more.
An increasing body of research suggests job embeddedness (JE) as a motivational variable influencing employees’ attitudinal and behavioral outcomes such as quitting intentions and task performance. Personal resources have been reported to affect JE and these outcomes. However, little work has investigated the antecedents and consequences of JE among cabin attendants. There is also a dearth of empirical research regarding the mechanism linking resilience to cabin attendants’ affective and performance outcomes. Therefore, drawing on conservation of resources and JE theories, we propose a conceptual model that examines the interrelationships of resilience, JE, career satisfaction (CSAT), and creative performance (CPERF). Moreover, the model explores JE as a mediator of the impact of resilience on CSAT and CPERF. These linkages were tested via data collected from cabin attendants and their pursers. The findings from structural equation modeling reveal that resilience boosts cabin attendants’ JE, CSAT, and CPERF. As predicted, JE is a mediator between resilience and CSAT. Our paper culminates with implications for theory and practice as well as future research directions. Full article
(This article belongs to the Special Issue Marketing Management in Hospitality and Tourism Industries)
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Article
The Relationship between Endurance Involvement and Travel Behavior in Camping and the Moderating Effect of Place Attachment
Sustainability 2021, 13(9), 5016; https://doi.org/10.3390/su13095016 - 29 Apr 2021
Viewed by 462
Abstract
Camping tourism is one of the fastest growing segments of the tourism industry. Global trends in camping show that this type of recreational activity has begun to emerge in Asia. Meeting the expectations of potential and current tourists in a camping destination will [...] Read more.
Camping tourism is one of the fastest growing segments of the tourism industry. Global trends in camping show that this type of recreational activity has begun to emerge in Asia. Meeting the expectations of potential and current tourists in a camping destination will lead to the accomplishment of competitive advantage. The endurance involvement and place attachment play important roles in understanding camping behaviors. However, limited research identified place attachment as a moderator of the influence of endurance involvement on camping travel behavior. To fill this gap, based on place attachment theory, our study developed a conceptual model that postulates endurance involvement and place attachment as predictors of camping tourism. 216 self-administered questionnaires were retuned. Confirmatory factor analysis was used to test the psychometric properties of the measures, while regression analysis was employed to assess the research hypotheses. The study results show that endurance involvement in camping affects camping travel behavior, whereas camping place dependence, camping place identity, and camping affective attachment moderate the effect of camping endurance involvement on camping travel behavior. Camping place attachment strengthens the relationship between camping endurance involvement and camping travel behavior. To maintain the sustainable development of camping tourism, campsite authorities should attach more importance to strengthening campers’ emotional bonds and concentrate on how to encourage them to participate in tourism activities. The findings have several theoretical and managerial implications for camping tourism marketing and the development of campground. Full article
(This article belongs to the Special Issue Marketing Management in Hospitality and Tourism Industries)
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Article
Impacts of Job Standardisation on Restaurant Frontline Employees: Mediating Effect of Emotional Labour
Sustainability 2021, 13(3), 1525; https://doi.org/10.3390/su13031525 - 01 Feb 2021
Viewed by 804
Abstract
Managers of food service operations standardise various aspects of operations to sustain consistent service quality. Frontline employees in these operations are expected to carry out tasks as per standards. Standards demand that frontline employees regulate their behaviours and emotions to complete their duties. [...] Read more.
Managers of food service operations standardise various aspects of operations to sustain consistent service quality. Frontline employees in these operations are expected to carry out tasks as per standards. Standards demand that frontline employees regulate their behaviours and emotions to complete their duties. Therefore, referring to the organisational role theory and the emotion regulation theory as the directing basis, this study examined the impact of job standardisation on emotional labour, as well as the effect of emotional labour on emotional exhaustion and job satisfaction of frontline employees in the hospitality sector. This study also examined the mediating effect of emotional labour on the relation between job standardisation, on one hand, and emotional exhaustion and job satisfaction on the other hand. The data collection was carried out in food service operations in Lebanon. Structural equation modelling (SEM) was used to assess the relations. The results showed that job standardisation negatively affected emotional labour and that emotional labour had a positive effect on emotional exhaustion and a negative effect on job satisfaction. Furthermore, emotional labour mediated the relation between job standardisation and emotional exhaustion and job satisfaction. Practical and theoretical implications and directions for future research are also provided. Full article
(This article belongs to the Special Issue Marketing Management in Hospitality and Tourism Industries)
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