Sustainability in Digital Marketing: Emerging Technologies, Consumer Trust, and Responsible Communication

Dear Colleagues,

The rapid evolution of digital technologies is transforming marketing practices, creating both opportunities and challenges for sustainable business development. This Special Issue aims to advance theoretical, empirical, and managerial understanding of sustainability in digital marketing by examining how organizations can leverage digital innovations while promoting ethical, transparent, and socially responsible interactions with stakeholders. The Special Issue welcomes interdisciplinary contributions that explore the intersection of sustainability, digital transformation, artificial intelligence, data-driven marketing, consumer behavior, and responsible communication. Particular attention will be given to research investigating the role of generative AI, personalization technologies, social media platforms, influencer marketing, misinformation, consumer trust, privacy concerns, and sustainable consumption practices in digital environments. Key topics include sustainable digital marketing strategies, AI-mediated customer interactions, ethical implications of algorithmic decision-making, digital trust and authenticity, the impact of misinformation on consumer behavior, environmental and social dimensions of digital marketing, responsible use of consumer data, and the contribution of digital technologies to achieving sustainability goals. By bringing together diverse theoretical perspectives and methodological approaches, this Special Issue seeks to contribute to the development of a more sustainable and responsible digital marketing ecosystem. The expected outcomes include new conceptual frameworks, empirical evidence, and practical recommendations that support academics, practitioners, and policymakers in addressing contemporary sustainability challenges within increasingly digitalized markets.

Prof. Dr. Gheorghe Epuran
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the Special Issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.