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Special Issue "Cooperatives and Sustainable Marketing Strategies"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (30 June 2022) | Viewed by 648

Special Issue Editors

1. CORMEC—Marketing & Consumer Behaviour Group, Business Science Section—Department of Social Sciences, Wageningen University & Research, Wageningen, The Netherlands
2. Sustainable International Business Research Center, International Business School Maastricht, International Business & Communication Domain, Zuyd University of Applied Sciences, Maastricht, The Netherlands
Interests: marketing and consumer behavior; cooperatives; marketing–finance; sustainability
1. Marketing & Consumer Behaviour Group, Business Science Section—Department of Social Sciences, Wageningen University & Research, Wageningen, The Netherlands
2. Department of Marketing & SCM, Department of Finance, School of Business & Economics, Maastricht University, Maastricht, The Netherlands
Interests: marketing–finance; consumer behavior; risk behavior; commodities’ futures and options

Special Issue Information

Dear Colleagues,

Cooperatives have been labelled as a unique business form that has been “sustained” for more than 2000 years. Cooperatives enable market participants (e.g., producers, consumers, intermediaries, investors) to realize their needs, aspirations, and expectations as well as to have access to goods/services without exploitation. This vision has led cooperatives’ mission and principles over the centuries to converge with several goals as stated by the SDGs of the UN. Nowadays, numerous cooperative brands are included in sustainability indexes such as Global Reporting Initiative or Corporate Knights. That is, cooperative business leaders have substantially dealt with the build-up of a sustainable marketing ecosystem wherein cooperatives can create, communicate, and deliver value by ensuring that not only their economic and financial goals are met, but also both natural and human capital are preserved. Yet, empirical studies on the influence of sustainable marketing strategies on the design of intra-organizational and strategic behavior of cooperatives and the sustainable behavior of cooperative members are scarce and sporadic. Little is known about the sustainable marketing mix of cooperatives and the rapidly changing members’ needs, relationships, and investment preferences for adopting sustainable practices and strategies. Most research focuses on the indicators that drive the sustainable performance of cooperatives. This Special Issue sheds light on key aspects of the sustainable marketing ecosystem of cooperative businesses. It aims to present scholarly contributions that revolve around the empirical study of sustainable make-up of cooperatives’ products/services, pricing, risk management, branding and packing, and sustainability-related topics in the value chains and promotion mix-methods. The insights gained will improve our understanding regarding cooperatives’ behaviors from a sustainable marketing point of view.

Dr. Nikos Kalogeras
Prof. Dr. Joost M. E. Pennings
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • cooperatives
  • sustainable marketing ecosystem
  • strategies
  • member investment preferences

Published Papers

There is no accepted submissions to this special issue at this moment.
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