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Special Issue "Social Marketing and Social Entrepreneurship Education"

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (15 November 2021).

Special Issue Editors

Prof. Dr. Ricardo Rodrigues
E-Mail Website
Guest Editor
ISEG – Lisbon School of Economics and Management; 1200-781 Lisbon, Portugal
Interests: corporate governance; family businesses; entrepreneurship; internationalization
Special Issues, Collections and Topics in MDPI journals
Dr. Oyvin Kyvik
E-Mail Website
Guest Editor
Cognition Matters, S.L. Barcelona, Spain
Interests: entrepreneurship; innovation; managerial cognition
Prof. Carla Martinez-Climent
E-Mail Website
Guest Editor
ESIC Business & Marketing School, University of Valencia, 46010 València, Valencia, Spain
Interests: entrepreneurship; leadership; innovation and social entrepreneurship
Ms. Teresa Felício
E-Mail Website
Guest Editor
ISEG – Lisbon School of Economics and Management, University of Lisbon, 1649-004 Lisboa, Portugal
Interests: entrepreneurship; non-profit organizations; management control systems

Special Issue Information

Dear Colleagues,

Social sector organizations play an increasingly important role in modern societies, complementing or providing the answer to existing and emerging social needs. During crises, the role of these organizations is highlighted, and the COVID-19 pandemic will again appeal to those involved in social organizations and to social entrepreneurs to find innovative solutions to social needs.

Considering the importance and interconnections between social marketing and social entrepreneurship, this Special Issue is focused on the role of education to support the growing importance of social sector organizations and to enhance the skills of the social marketing professionals and the skills of the social entrepreneurs to innovate and improve their performance which, therefore, will contribute to improve the social value resulting from their activities.

However, despite the social value provided, social sector organizations face several challenges, including the growing and wide diversity of social needs, the scarcity (and unequal distribution) of financial and human resources, and limitations to innovation (including the lack of collaboration and spillovers between universities and other organizations).

In this context, the Special Issue aims to contribute to clarify the role that education can play in these areas, helping to surpass the existing challenges. Among the possible topics and questions that can be covered, we highlight the following:

  • Recent advancements in social marketing and social entrepreneurship education;
  • Perspectives on the evolution of social marketing and social entrepreneurship;
  • Skills that social marketing professionals and social entrepreneurs need to be successful;
  • Best practices in the identification and development of the needed skills through education;
  • Evidence on the relationship between education and social marketing and social entrepreneurship, including, for example, the relationship between prior education and the propensity to engage in social entrepreneurship and/or its impact.

The deadline to submit papers to this special issue is 30 September, 2021. However, papers submitted in advance will be analyzed immediately and may be published well before this deadline.

Prof. Ricardo Rodrigues
Dr. Oyvin Kyvik
Prof. Carla Martinez-Climent
Ms. Teresa Felício
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • social marketing
  • social entrepreneurship
  • sustainable entrepreneurship
  • social value
  • social innovation
  • social sector
  • education

Published Papers (3 papers)

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Research

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Article
Social Entrepreneurs as Role Models for Innovative Professional Career Developments
Sustainability 2021, 13(23), 13044; https://doi.org/10.3390/su132313044 (registering DOI) - 25 Nov 2021
Viewed by 177
Abstract
Through qualitative analysis, this paper examines the role of social entrepreneurs as an example of innovative and alternative professional career development. We review the dominant literature about social entrepreneurs’ distinct intentions, attitudes, abilities, and behaviors. We also directly connect social entrepreneurs’ biographies and [...] Read more.
Through qualitative analysis, this paper examines the role of social entrepreneurs as an example of innovative and alternative professional career development. We review the dominant literature about social entrepreneurs’ distinct intentions, attitudes, abilities, and behaviors. We also directly connect social entrepreneurs’ biographies and discourses with the actual nature of their social enterprises. We have found some fundamental common factors as critical determinants of the final social entrepreneurial decision and result: (i) motivations such as emotional connection, moral judgment, personal dissatisfaction, purpose achievement and change, and social needs; (ii) personal internal resources such as connection skills, conviction, creativity, efficiency skills, and learning orientation; (iii) facilitating external factors such as financial and social support, higher and social education, relevant past events, and previous professional experience. Putting together all these factors, we develop a theoretical framework that can explain social entrepreneurship as an alternative career option and connect it with a dominant social entrepreneur’s narrative and profile. Full article
(This article belongs to the Special Issue Social Marketing and Social Entrepreneurship Education)
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Article
Never Too Late to Learn: How Education Helps Female Entrepreneurs at Overcoming Barriers in the Digital Economy
Sustainability 2021, 13(19), 11037; https://doi.org/10.3390/su131911037 - 05 Oct 2021
Viewed by 363
Abstract
The study of Entrepreneurship Framework Conditions (EFC) has found that training and education have, among other things, a positive effect on overcoming barriers when starting your own firm. Our research can be placed in this line, but with an added specificity, since it [...] Read more.
The study of Entrepreneurship Framework Conditions (EFC) has found that training and education have, among other things, a positive effect on overcoming barriers when starting your own firm. Our research can be placed in this line, but with an added specificity, since it is focused firstly on women and secondly on the digital economy. Thus, we have studied the situation of women entrepreneurs in the digital economy in Spain, asking them about their personal traits, the characteristics of their ventures and the barriers they encountered. We have studied the effect of EFCs on overcoming barriers to entrepreneurship, with a special focus on training and entrepreneurship education. In addition, the effect of self-efficacy perception (the conviction of having the necessary skills to start a business) on overcoming barriers to entrepreneurship has been factored in. After the implementation of a Structural Equation Model (SEM), we show that training helps female entrepreneurs in the digital economy to overcome barriers to entrepreneurship, especially after the mediation of their self-efficacy perception, which is increased by specific entrepreneurial training. We can conclude that policy recommendations to counteract the gender gap in entrepreneurship with specific training should be promoted, specifically in such a strategic sector as the digital economy. Full article
(This article belongs to the Special Issue Social Marketing and Social Entrepreneurship Education)
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Review

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Review
Social Entrepreneurship Research: Intellectual Structures and Future Perspectives
Sustainability 2021, 13(14), 7532; https://doi.org/10.3390/su13147532 - 06 Jul 2021
Viewed by 765
Abstract
Social entrepreneurship (SE) is an emerging research field that has received much scholarly attention in recent years. Given the global scope of this attention, this review explores the existing scientific literature on social entrepreneurship to contribute to a systematization of the research field. [...] Read more.
Social entrepreneurship (SE) is an emerging research field that has received much scholarly attention in recent years. Given the global scope of this attention, this review explores the existing scientific literature on social entrepreneurship to contribute to a systematization of the research field. Based on the publications in Web of Science and Scopus, a total of 1425 scientific articles were analyzed. We used the bibliometric method to describe the evolution of social entrepreneurship research (e.g., evaluation by years, authors, scientific journal articles, and countries in the SE literature that have had the greatest impact in terms of production). In addition, we used the mapping of knowledge networks through the citations and co-citations analysis to identify schools of thought. A keyword co-occurrence analysis was performed to detect key research topics over the years. The results show that, although the research is still in a nascent phase, it has a multidisciplinary character. Furthermore, social entrepreneurship appears to be a concept closely linked to three schools of thought: commercial entrepreneurship, sustainable entrepreneurship, and social innovation. The keywords analysis allowed us to isolate the constructs that the literature has considered antecedents (e.g., socio-psychological factors) and accelerators (e.g., education, network, culture, and gender) to the development of social entrepreneurial intention. We will further discuss the ways researchers can explore this research field and contribute to the global literature. Full article
(This article belongs to the Special Issue Social Marketing and Social Entrepreneurship Education)
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