Research on the Factors Related to Food Choices to Promote Healthy Eating

Dear Colleagues, 

With this Special Issue of Nutrients, we would like to focus on the reasons for specific food choices and to identify the main strategies to communicate and promote healthy eating behaviours.

It is well known that lifestyle changes, modifications and transitions in populations, and different communications strategies can occur in health and eating behaviours. Moreover, an ageing population, with the increase of obesity, represent an emergency that must be addressed to prevent diseases and excessive healthcare costs that could burden future generations.

In this framework, consumer psychology, consumer neuroscience, and consumer studies can be a functional key to understand those factors that lead people to certain behaviours, identifying new communication strategies to promote new healthy behaviours and choices. These disciplines, indeed, have long highlighted the complexity of human decisions, challenging the traditional view of consumers as purely rational. Emotions, perceptions, decisions, and stimulations are just a few elements that can interact in these dynamics. This Special Issue aims to collect studies and insights to deepen the understanding of food behaviours.

In the light of this, we invite you to contribute original research, but are not limited to, the following topics:

• Emotions guiding food choice;
• Emotional Food Experience;
• The role of senses and of perception in food communication and food choice;
• The role of nudge in food choice;
• Neuromarketing and food choice;
• Consumer neuroscience for the understanding of consumer choice;
• Traditional research in food choice.

Prof. Dr. Vincenzo Russo
Dr. Margherita Zito
Guest Editors

Manuscript Submission Information

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