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Food Labeling and Consumer Behaviors

A special issue of Nutrients (ISSN 2072-6643). This special issue belongs to the section "Nutrition Methodology & Assessment".

Deadline for manuscript submissions: closed (25 February 2026) | Viewed by 3160

Special Issue Editors


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Guest Editor
College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Interests: food labelling; food consumption; agricultural economics; food economics; consumer behavior
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
College of Economics and Management, China Agricultural University, Beijing 100083, China
Interests: rural development; rural education and nutrition and health; rural public policy impact assessment; development economics; human capital; nutrition and education policies and their impact assessment
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

We are pleased to invite you to contribute to the Special Issue of the journal Nutrients on the subject area of “Food Labeling and Consumer Behaviors”.

This research topic aims to explore the role of food labeling in shaping consumer behaviors and promoting public health. As a key policy tool for guiding consumer choices, food labels provide essential information about food composition and quality, enabling individuals to make more informed and health-conscious dietary decisions.

In recent years, the prevalence of diet-related chronic diseases, such as obesity, diabetes, and cardiovascular conditions, has prompted growing interest in how front-of-package and back-of-package labels influence food purchasing and consumption patterns. The quality labels for foods have been widely discussed, such as organic or green foods. While traditional food labels for nutrients have long been mandated in many countries, emerging labeling systems have sparked new research on their comparative effectiveness across different populations and settings.

This Special Issue is aimed at providing selected contributions that examine the mechanisms, effectiveness, and implications of food labeling on consumer behaviors, with a particular emphasis on consumers' willingness to pay, policy interventions, and methodological innovations.

Potential topics include, but are not limited to, the following:

  • Consumers’ preferences or willingness to pay for various food labels;
  • Effectiveness of different types of food labels on food choices;
  • Effect of food labels on dietary intake, purchasing behavior, and long-term health outcomes;
  • Socio-demographic differences in label use and perception;
  • Integration of digital technologies to enhance the utility of food labels;
  • Field experiments and natural experiments evaluating label-related interventions;
  • Mechanisms underlying consumers’ behaviors toward food labels;
  • Cross-country comparisons of labeling policies and consumer responses.

Prof. Dr. Yanjun Ren
Prof. Dr. Qiran Zhao
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Nutrients is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • food labeling
  • food consumption
  • consumer behavior
  • consumer preference
  • consumer willingness to pay
  • food choice
  • information intervention
  • policy evaluation

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Published Papers (3 papers)

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Research

24 pages, 1109 KB  
Article
Who Pays for Low-GI Yogurt in China? Moderating Roles of Health Orientation and Consumer Knowledge
by Yixin Guo, Leyi Wang, Wenxue Tang and Xiaoou Liu
Nutrients 2026, 18(4), 643; https://doi.org/10.3390/nu18040643 - 16 Feb 2026
Viewed by 621
Abstract
Background: The Glycemic Index (GI) serves as a critical indicator of carbohydrate quality linked to postprandial glycemic response. As “Low-GI” claims proliferate on front-of-pack labels, it remains unclear how consumers value this complex signal. This study quantifies willingness to pay (WTP) for Low-GI [...] Read more.
Background: The Glycemic Index (GI) serves as a critical indicator of carbohydrate quality linked to postprandial glycemic response. As “Low-GI” claims proliferate on front-of-pack labels, it remains unclear how consumers value this complex signal. This study quantifies willingness to pay (WTP) for Low-GI labeling and tests a “motivation–capability” mechanism, positing that health orientation motivates label use, while objective Low-GI knowledge facilitates targeted evaluation across nutritional contexts. Methods: A discrete choice experiment was conducted in China using plain yogurt (N = 910). Mixed logit models analyzed how the valuation of the Low-GI claim is moderated by carbohydrate context, health orientation, and objective knowledge. Results: Results indicate a significant average premium for Low-GI labeling, with health orientation acting as a consistent motivational amplifier. Objective knowledge functions as a critical moderator interacting with carbohydrate context, driving label valuation only in specific low- or high-carbohydrate profiles while triggering skepticism in regular carbohydrate ones. Conclusions: These findings suggest that the public health effectiveness of emerging physiological claims depends jointly on consumer motivation and label-specific literacy. Consequently, policy interventions should combine label standardization with targeted education, equipping consumers with the capability to decode the claim’s physiological meaning rather than relying on a generalized health halo. Full article
(This article belongs to the Special Issue Food Labeling and Consumer Behaviors)
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15 pages, 450 KB  
Article
Identifying the Determinants of Egg Food Quality, and the Structural Relationship Between Egg Food Quality, Trust, and Loyalty: The Case of the U.S. Market
by Myungkeun Song, Joonho Moon and Luo Jing
Nutrients 2026, 18(3), 452; https://doi.org/10.3390/nu18030452 - 29 Jan 2026
Viewed by 625
Abstract
Background/Objectives: Eggs serve as an important source of nutrition for the general public. However, despite their importance, research examining consumer characteristics related to egg consumption remains limited, focusing on the quality. Therefore, the primary objective of this work is to define the concept [...] Read more.
Background/Objectives: Eggs serve as an important source of nutrition for the general public. However, despite their importance, research examining consumer characteristics related to egg consumption remains limited, focusing on the quality. Therefore, the primary objective of this work is to define the concept of food quality from the consumer’s perspective in the U.S. egg market. This work employs five attributes to evaluate the food quality of eggs, including price fairness, nutritional value, product size, packaging, and hygiene. Methods: This research also investigates the structural relationships between food quality attributes, trust, and loyalty. Food quality is operationalized through five sub-dimensions: price fairness, nutritional value, product size, packaging, and hygiene. Data were collected via an online survey using the Clickworker platform, resulting in 311 valid responses for statistical analysis. Covariance-based structural equation modeling was employed to test the proposed hypotheses. Results: The findings reveal that trust is positively influenced by price fairness, nutritional value, packaging, and hygiene. Furthermore, loyalty is positively affected by nutritional value, product size, and trust. Conclusion: This research contributes to the literature by offering a consumer-centered definition of egg quality and by identifying key quality-related attributes that influence trust and loyalty. Full article
(This article belongs to the Special Issue Food Labeling and Consumer Behaviors)
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18 pages, 684 KB  
Article
Parental Dietary Knowledge, Income and Students’ Consumption of Sugar-Sweetened Beverages in China: Evidence from Longitudinal Study
by Yi Cui, Yunli Bai and Chengfang Liu
Nutrients 2025, 17(21), 3356; https://doi.org/10.3390/nu17213356 - 24 Oct 2025
Viewed by 1424
Abstract
Background/Objectives: Sugar-sweetened beverage (SSB) consumption has increased globally among children and adolescents, posing significant health risks. Parental dietary knowledge and income play important roles in shaping children’s food-choice and consumption behaviors. This study aimed to examine the effects of parental dietary knowledge and [...] Read more.
Background/Objectives: Sugar-sweetened beverage (SSB) consumption has increased globally among children and adolescents, posing significant health risks. Parental dietary knowledge and income play important roles in shaping children’s food-choice and consumption behaviors. This study aimed to examine the effects of parental dietary knowledge and income on students’ SSB consumption at both extensive and intensive margins. Methods: A two-way fixed-effects model was estimated using longitudinal data from 3962 primary and junior high school students in the Jining District of Ulanqab City, Inner Mongolia Autonomous Region, northern China, collected in 2019 and 2020. Results: SSB consumption among Chinese students increased from 2019 to 2020 in both extensive (82.51% to 86.90%) and intensive margins (686.09 mL/week to 891.21 mL/week). Each one-point increase in parental dietary knowledge score was linked to a 13.39 mL (p < 0.05) reduction in weekly SSB consumption, and 9.90 mL (p < 0.05) reduction in juice beverages, correspondingly reductions in weekly added sugar intake from SSBs (1.26 g, p < 0.10) and juice beverages (0.79 g, p < 0.05), with stronger association among rural hukou students. Parental income showed minimal association with students’ SSB consumption, but had a stronger association among rural hukou and junior high school students. Conclusions: Parental dietary knowledge plays a crucial role in reducing students’ SSB consumption, with particularly strong association in rural hukou students. Targeted interventions enhancing parental dietary knowledge could reduce SSB consumption and added sugar intake among school-aged children. Full article
(This article belongs to the Special Issue Food Labeling and Consumer Behaviors)
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