New Scrutiny in Tourism Destination Management

A special issue of Administrative Sciences (ISSN 2076-3387).

Deadline for manuscript submissions: 30 June 2026 | Viewed by 8

Special Issue Editors


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Guest Editor
Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania
Interests: marketing in tourism; tourism and hospitality; sustainable development
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania
Interests: environmentally responsible behaviors; market segmentation; services quality; qualitative and quantitative marketing research; modeling consumer behavior

Special Issue Information

Dear Colleagues,

The tourism industry is undergoing constant transformation, driven by increasing visitor volumes, the rapid integration of technological innovations, and the complex interplay of environmental and socio-cultural impacts. These contemporary forces underscore the urgent need for deeper and broader analyses of tourism destinations, particularly in understanding and responding to visitors’ proliferating preferences. Today's discerning travelers explore a diverse array of domestic and international options and increasingly rely on digital platforms for information. Consequently, Destination Marketing Organizations (DMOs), as key coordinators of tourism development, face multifaceted challenges in leveraging technology-based tourism destination marketing and innovation in digital media to communicate effectively. Building a strong online presence through digital destination branding and evolving towards smart destinations that utilize technology are crucial. Ultimately, ensuring long-term success requires a focus on destination performance evaluation, destination resilience, and destination sustainability.

Recognizing the inherent interdisciplinarity of successful tourism destinations, this Special Issue welcomes contributions that draw upon diverse fields such as business and economics, tourism studies, computer science and artificial intelligence (AI), and environmental sciences. We invite submissions that address, but are not limited to, the following critical areas:

  • Innovating and adapting the tourism offer to meet the evolving and proliferating preferences of visitors.
  • Addressing critical challenges in DMO performance: strategic leadership, effective implementation, and robust governance frameworks.
  • Fostering functional networks that bolster destination competitiveness and the performance of all involved stakeholders.
  • Crafting a coherent destination image and a compelling brand identity.
  • Leveraging technological innovations to continuously enhance communication strategies.
  • Pioneering innovative approaches to the implementation of sustainable development goals.

We request that, before submitting a manuscript, interested authors initially submit a proposed title and an abstract of 300–500 words summarizing their intended contribution. Please send this to the Guest Editors or the Assistant Editor Ms. Zoya Zhang (zoya.zhang@mdpi.com). The Guest Editors will review abstracts to ensure proper fit within the scope of the Special Issue. Full manuscripts will undergo double-blinded peer review.

Abstract Submission Deadline: 31 March 2026

Notification of Abstract Acceptance: 30 April 2026

Prof. Dr. Codruta Adina Baltescu
Prof. Dr. Elena Nicoleta Untaru
Guest Editors

Manuscript Submission Information

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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access monthly journal published by MDPI.

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Keywords

  • visitors’ proliferating preferences
  • technology-based tourism destination marketing
  • innovation, technology, and digital media in conveying personalized marketing messages
  • smart destinations
  • digital destination branding
  • destination performance evaluation
  • destination resilience
  • destination sustainability

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Published Papers

This special issue is now open for submission.
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