Tourism and Hospitality, Volume 7, Issue 10

Customer relationship management (CRM) is widely used in hospitality, yet the pathways through which customer-management practices are associated with brand advocacy remain insufficiently understood in local unique accommodations. This study examined...

The research explores the perception and potential of dark tourism in Hungary through a qualitative study. The interviews were conducted with Hungarian tourism academics and professionals to examine how they interpret the concept of dark tourism in t...