Journal of Theoretical and Applied Electronic Commerce Research, Volume 16, Issue 7

Drawing upon the heuristic–systematic model (HSM) and considering the readers’ perspective, this study predicts that readers’ involvement and homophily between the reader and the review author (source) moderate the relationships bet...

With the development of economic globalization, the uncertainty of supply chains is also increasing, and alleviating the bullwhip effect has become an important issue. From previous discussions on alleviating the bullwhip effect, there was no researc...

Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journal...

Consumers can choose to buy products through various retail channels (e.g., online or in-store), resulting in a need for retailers to provide a well-integrated shopping experience. However, individual factors, such as a customer’s personality,...

Data marketplaces are expected to play a crucial role in tomorrow’s data economy, but such marketplaces are seldom commercially viable. Currently, there is no clear understanding of the knowledge gaps in data marketplace research, especially no...

Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers. This pape...

Most of the existing ubiquitous clinic recommendation (UCR) systems adopt linear mechanisms to aggregate the attribute-level performances of a clinic to evaluate the overall performance. However, such linear mechanisms may not be able to explain the...

The objective of this research is to identify to what extent volumes, components, time slots, and publication topics improve customer engagement with Spanish automotive brands through social networks. The study considers thirteen brands and the total...

The COVID-19 pandemic, the blocking of activity by the government and the restrictions imposed in Romania had detrimental effects on the activity of restaurants, imposing their adaptation to new situations and generating creative innovations that cau...

Location-based service heightens consumers’ shopping convenience. By utilizing spatial flexibility of consumers, retailers can target consumers via location-based mobile coupons (LBMCs) to enhance market performance. Considering the strategies...