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Journal of Theoretical and Applied Electronic Commerce Research, Volume 16, Issue 4

July 2021 - 31 articles

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Articles (31)

  • Article
  • Open Access
41 Citations
8,783 Views
15 Pages

Or-Based Intelligent Decision Support System for E-Commerce

  • Ke Zong,
  • Yuan Yuan,
  • Carlos Enrique Montenegro-Marin and
  • Seifedine Nimer Kadry

Aim: This paper aims to analyze, prepare, and review the general guidelines and rules that govern the development of key factors influencing the enhancement of emotionally supportive networks and selection models using fuzzy logic theory. The researc...

  • Article
  • Open Access
44 Citations
12,897 Views
14 Pages

A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

  • Balázs Gyenge,
  • Zoltán Máté,
  • Imre Vida,
  • Yuriy Bilan and
  • László Vasa

The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cl...

  • Article
  • Open Access
5 Citations
6,528 Views
23 Pages

Decision Factors behind Cisco Networking Hardware Acceptance in Business Environments

  • Piotr Ostrowski,
  • Stanislaw Wrycza,
  • Damian Gajda and
  • Bartosz Marcinkowski

Networking hardware might be considered a relatively unexposed enabler of the enormous success of the modern digital economy, and information technology of a global reach. The COVID-19 traffic spike across e-commerce portals puts further pressure on...

  • Article
  • Open Access
15 Citations
5,384 Views
16 Pages

Peer-to-Peer Tourism: Tourists’ Profile Estimation through Artificial Neural Networks

  • Salvador Moral-Cuadra,
  • Miguel Ángel Solano-Sánchez,
  • Tomás López-Guzmán and
  • Antonio Menor-Campos

Peer-to-peer tourism is one of the great global trends that is transforming the tourism sector, introducing several changes in many aspects of tourism, such as the way of travelling, staying or living the experience in the destination. This research...

  • Article
  • Open Access
6 Citations
4,121 Views
13 Pages

Hotel websites are vital information channels for potential customers. Hence, their readability and attractiveness play a key role in online marketing for hotels. This study attempts to investigate how hotels use language strategies to better market...

  • Article
  • Open Access
14 Citations
4,960 Views
18 Pages

Benefits First: Consumer Trust Repair in Mobile Commerce

  • He-Da Zhang,
  • Shih-Chih Chen and
  • Athapol Ruangkanjanases

The purpose of this study is to explore trust repair strategies and the outcomes in mobile (m-)commerce. Consumer trust in m-commerce is a calculus-based form of trust; service failures, “inaction” and “excessive actions” are the typical trust declin...

  • Article
  • Open Access
89 Citations
17,379 Views
17 Pages

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

  • Guping Cheng,
  • Jacob Cherian,
  • Muhammad Safdar Sial,
  • Grzegorz Mentel,
  • Peng Wan,
  • Susana Álvarez-Otero and
  • Usama Saleem

Modern businesses in the present digital age are facing different challenges for survival and growth due to the stiff competitive environment that prevails almost in every sector. Technology, especially digital technology, has changed the way of doin...

  • Article
  • Open Access
30 Citations
11,636 Views
24 Pages

The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of...

  • Article
  • Open Access
99 Citations
22,629 Views
17 Pages

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

  • Mohd Shuaib Siddiqui,
  • Urooj Ahmad Siddiqui,
  • Mohammed Arshad Khan,
  • Ibrahim Ghazi Alkandi,
  • Anoop Krishna Saxena and
  • Jaziba Haroon Siddiqui

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implic...

  • Article
  • Open Access
8 Citations
4,363 Views
16 Pages

With the advanced development of IT, people are spending an increasing amount of time in the cyberspace and perceive psychological ownership of intangible objects (e.g., e-books, avatars, online movie streaming services), which they come to regard as...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876