A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain
Gyenge, B.; Máté, Z.; Vida, I.; Bilan, Y.; Vasa, L. A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1136-1149. https://doi.org/10.3390/jtaer16040064
Gyenge B, Máté Z, Vida I, Bilan Y, Vasa L. A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(4):1136-1149. https://doi.org/10.3390/jtaer16040064
Chicago/Turabian StyleGyenge, Balázs; Máté, Zoltán; Vida, Imre; Bilan, Yuriy; Vasa, László. 2021. "A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain" J. Theor. Appl. Electron. Commer. Res. 16, no. 4: 1136-1149. https://doi.org/10.3390/jtaer16040064