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Open AccessArticle

Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study

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College of Business, Department of Marketing, University of Texas, Arlington, Arlington, TX 76010, USA
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College of Business, Department of Accounting, Texas A&M University-Commerce, Commerce, TX 75428, USA
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Information Systems (IS) Adjunct Faculty, Louisiana State University of Alexandria, Alexandria, LA 71302, USA
*
Authors to whom correspondence should be addressed.
Academic Editor: Luca Filippi
J. Theor. Appl. Electron. Commer. Res. 2021, 16(4), 1042-1065; https://doi.org/10.3390/jtaer16040059
Received: 23 November 2020 / Revised: 15 February 2021 / Accepted: 26 February 2021 / Published: 18 March 2021
The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to generate business intelligence, we extend research in this area by exploring how OGD can be used to generate business intelligence for the identification of market opportunities and strategy formulation; an area of research that is still in its infancy. Using a two-industry case study approach (footwear and lumber), we use latent Dirichlet allocation (LDA) topic modeling to extract emerging topics in these two industries from OGD, and a data visualization tool (pyLDAVis) to visualize the topics in order to interpret and transform the data into business intelligence. Additionally, we perform an environmental scanning of the environment for the two industries to validate the usability of the information obtained. The results provide evidence that OGD can be a valuable source of information for generating business intelligence and demonstrate how topic modeling and visualization tools can assist organizations in extracting and analyzing information for the identification of market opportunities. View Full-Text
Keywords: open government data; business intelligence; big data; data mining; latent Dirichlet allocation; data visualization; pyLDAVis; business strategy; private organizations open government data; business intelligence; big data; data mining; latent Dirichlet allocation; data visualization; pyLDAVis; business strategy; private organizations
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MDPI and ACS Style

Gottfried, A.; Hartmann, C.; Yates, D. Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1042-1065. https://doi.org/10.3390/jtaer16040059

AMA Style

Gottfried A, Hartmann C, Yates D. Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(4):1042-1065. https://doi.org/10.3390/jtaer16040059

Chicago/Turabian Style

Gottfried, Anne; Hartmann, Caroline; Yates, Donald. 2021. "Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study" J. Theor. Appl. Electron. Commer. Res. 16, no. 4: 1042-1065. https://doi.org/10.3390/jtaer16040059

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