- Article
Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment
- Bogdan Anastasiei,
- Nicoleta Dospinescu and
- Octavian Dospinescu
10 March 2021
Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the maj...

