- Article
A Revised Technology–Organisation–Environment Framework for Brick-and-Mortar Retailers Adopting M-Commerce
- Mateus Vicente Justino,
- Robertson Khan Tengeh and
- Michael Twum-Darko
This paper argues that brick-and-mortar retail Small and Medium Enterprises (SMEs) can benefit significantly from the capabilities of mobile commerce (m-commerce) to respond to the unpredictable changes in the business environment, accommodate new co...