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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering, University of Talca.
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Article

Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach

by
Biljana Rondović
1,
Tamara Djuričković
2 and
Ljiljana Kašćelan
1
1
University of Montenegro, Faculty of Economics, Podgorica, Montenegro
2
Agency for Control and Quality Assurance of Higher Education, Podgorica, Montenegro
J. Theor. Appl. Electron. Commer. Res. 2019, 14(1), 30-50; https://doi.org/10.4067/S0718-18762019000100104
Submission received: 17 November 2017 / Accepted: 28 February 2018 / Published: 1 January 2019
Versions Notes

Abstract

The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external support factors. The obtained results provide important information for management and decision-making in conditions when diffusion of information technology innovation needs to be accelerated in such a way that instead of influencing only one group of factors, it affects several factors simultaneously which, in interaction with one another, lead to a greater degree of e-business diffusion.
Keywords: Information and communication technology diffusion; E-business diffusion; Decision tree; Management; Technology-Organisation-Environment (TOE) framework Information and communication technology diffusion; E-business diffusion; Decision tree; Management; Technology-Organisation-Environment (TOE) framework

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MDPI and ACS Style

Rondović, B.; Djuričković, T.; Kašćelan, L. Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 30-50. https://doi.org/10.4067/S0718-18762019000100104

AMA Style

Rondović B, Djuričković T, Kašćelan L. Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(1):30-50. https://doi.org/10.4067/S0718-18762019000100104

Chicago/Turabian Style

Rondović, Biljana, Tamara Djuričković, and Ljiljana Kašćelan. 2019. "Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 1: 30-50. https://doi.org/10.4067/S0718-18762019000100104

APA Style

Rondović, B., Djuričković, T., & Kašćelan, L. (2019). Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach. Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 30-50. https://doi.org/10.4067/S0718-18762019000100104

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