- Article
Measuring the Effect of Blockchain Extrinsic Cues on Consumers’ Perceived Flavor and Healthiness: A Cross-Country Analysis
- Marco Francesco Mazzù,
- Veronica Marozzo,
- Angelo Baccelloni and
- Flaminia de’ Pompeis
Many studies in the related literature have proven that the perception of flavor and healthiness can be affected by both the product’s intrinsic and extrinsic cues. Package designs, brands, colors, labels and other visual elements exert and influence...

