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Languages, Volume 10, Issue 5
May 2025 - 31 articles
Cover Story: This paper sets out to examine the use of English linguistic resources in a professionally produced Instagram corpus of 980 memes/reels as part of a larger ethnographic project on representations of ethnic and linguistic diversity in German youth media. The paper presents ethnographic insights from behind the scenes of media content production at one of Germany’s largest youth radio stations and 20 interviews with journalists. Furthermore, the study also investigates whether the facilitating factors for the use of English in adult contemporary radio station imaging—identified in a previous study by the researcher—also apply to Instagram. The findings offer unprecedented insights into journalists’ language worlds and show the complexity of different motivations and practices underlying the use of English on Instagram. View this paper
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Languages - ISSN 2226-471X