Table of Contents
Adm. Sci., Volume 9, Issue 1 (March 2019)
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Cover Story (view full-size image) Customer loyalty is a topic of great interest for marketing scholars due to its importance in [...] Read more. Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. There are many works in the literature focused on its conceptualization, dimensions, operationalization, and links with other similar constructs such as satisfaction, trust, involvement, and commitment. This paper provides a bibliometric analysis and a mapping study of previous publications, with the aim of systemizing and mapping the contributions on the topic to develop an effective road map for future research. The results present the most-cited works on the topic, an evaluation map showing the most frequent and cited words, and six clusters of words based on their co-occurrence. From the analysis, the most relevant research findings, trends, and issues emerge, suggesting interesting theoretical and practical implications. View this paper