- Concept Paper
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Precision Health Economics and Outcomes Research to Support Precision Medicine: Big Data Meets Patient Heterogeneity on the Road to Value
- Yixi Chen,
- Gregory F. Guzauskas,
- Chengming Gu,
- Bruce C. M. Wang,
- Wesley E. Furnback,
- Guotong Xie,
- Peng Dong and
- Louis P. Garrison
The “big data” era represents an exciting opportunity to utilize powerful new sources of information to reduce clinical and health economic uncertainty on an individual patient level. In turn, health economic outcomes research (HEOR) practices will n...

