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Sustainability, Volume 9, Issue 12 (December 2017)
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Cover Story (view full-size image) This paper aims to define and characterise the socio-cultural phenomenon of tourism user-generated [...] Read more. This paper aims to define and characterise the socio-cultural phenomenon of tourism user-generated events (UGEs) through social media around the user’s new empowered role and to assess user-generated social media events’ online socialness. It is also our aim to provide a useful mixed-methodology analysis framework for UGEs in relation to social media and to highlight their interest for destination marketing organisations (DMOs). The methodological approach includes a quantitative model to store, analyse and compare events’ online socialness, which is combined with qualitative, participant observation at the events. This framework is applied to the analysis of three ‘Instagram meetups’ organised by a specific online community at three ski resorts in the Catalan Pyrenees. View the paper here.