- Article
Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention
- Rebeka-Anna Pop,
- Zsuzsa Săplăcan and
- Mónika-Anetta Alt
In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contribut...

