- Article
Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise
- Soekmawati,
- Robert Jeyakumar Nathan,
- Vijay Victor and
- Tan Pei Kian
Gym-goers often socially compare themselves with their trainers as they strive to look as attractive as their fitness trainers. The aim of this study was to better understand this phenomenon in the fitness industry. Relying on social comparison theor...

