- Article
The Importance Given to Food Naturalness Attributes by Millennial University Students
- Eloi Jorge,
- Ernesto Lopez-Valeiras and
- Maria Beatriz Gonzalez-Sanchez
So-called natural food is one of the most significant current trends in the food business. Despite this trend, previous research on the measurement of naturalness has made no distinction between different groups of consumers. Therefore, the objective...

