- Article
ChurnKB: A Generative AI-Enriched Knowledge Base for Customer Churn Feature Engineering
- Maryam Shahabikargar,
- Amin Beheshti,
- Wathiq Mansoor,
- Xuyun Zhang,
- Eu Jin Foo,
- Alireza Jolfaei,
- Ambreen Hanif and
- Nasrin Shabani
Customers are the cornerstone of business success across industries. Companies invest significant resources in acquiring new customers and, more importantly, retaining existing ones. However, customer churn remains a major challenge, leading to subst...

