- Article
Chinese Consumers’ Preferences for Attributes of Fresh Milk: A Best–Worst Approach
- Shaosheng Jin,
- Rao Yuan,
- Yan Zhang and
- Xin Jin
5 November 2019
Fresh milk represents a major type of dairy product in China, while it remains at a low level in terms of consumption. Consumers’ preferences are a crucial factor determining consumers’ attitudes and behavior towards fresh milk consumptio...

