Journal of Theoretical and Applied Electronic Commerce Research, Volume 14, Issue 2

The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose...

The impact of reverse auction adoption has been a very important issue recently and is the subject of many studies. We are extending research results in the field of empirical studies by examining problems with reliability of methods for cost savings...

Developing an approach to manage privacy risk is critical to the success of e-marketing. Understanding the antecedents of privacy risk is therefore essential for the success of e-business. Because governments, businesses, and consumers are economic a...

The open data ventures can be summarized in a way that companies are reluctant to share their data with anyone, whereas governments open their data for citizens, institutions, and businesses as much as they can. However, this principle is changing, s...

Consumer satisfaction with online shopping is directly dependent on a number of factors. There is a constant dilemma in the market related to the question which online shopping determinants affect the customer satisfaction. This issue is particularly...

Drawing upon the Theory of Consumption Value, this empirical study developed a readiness-value model and examined the direct effect of customer readiness on customer value types and the mediation impact of perceived emotional and functional value tow...

The effect of the Internet and social media on consumer behavior has recently begun to outweigh the effect of traditional marketing strategies. Therefore, numerous enterprises have begun to use social media to communicate with brand users, and social...

The knowledge of high-value customers provides the possibility to make decisions ensuring profitability of the company. By analyzing and optimizing a buyer’s journey, companies can better understand their customers and optimize marketing costs in the...

The main objective of the Journal of Theoretical and Applied Electronic Commerce Research (JTAER) is to publish the results of high quality original and innovative research concerning electronic commerce and related fields, both theoretical and appli...

The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a custome...