Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships
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Hsu, L.-C. Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 106-123. https://doi.org/10.4067/S0718-18762019000200109
Hsu L-C. Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(2):106-123. https://doi.org/10.4067/S0718-18762019000200109
Chicago/Turabian StyleHsu, Li-Chun. 2019. "Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 2: 106-123. https://doi.org/10.4067/S0718-18762019000200109