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Volume 14
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10.4067/S0718-18762019000200110
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers

by
Fan Li
1,
Shengli Li
2,* and
Jiarong Gu
3
1
Shenzhen University, China Center for Special Economic Zone Research, Shenzhen, China
2
Peking University, Department of Information Management, Beijing, China
3
Xi’an Jiaotong University, School of Management, Xi’an, China
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2019, 14(2), 124-137; https://doi.org/10.4067/S0718-18762019000200110
Submission received: 3 December 2017 / Revised: 7 June 2018 / Accepted: 11 June 2018 / Published: 1 May 2019
Versions Notes

Abstract

The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose to delay the release of eBooks or physical books for a period of time. Adopting a stylized two-period model, this paper investigates three publishing strategies for a monopolistic publisher: delaying the release of eBooks, delaying the release of physical books, and releasing them simultaneously. We find that the publisher should delay the format that has significantly less market potential. Furthermore, the one that has greater market potential should be priced higher. In addition, a stronger substitution effect between eBooks and physical books favors delaying strategies. Finally, the smaller marginal cost for eBooks than physical books renders the strategy to delay the release of physical books more popular.
Keywords: eBook; Publishing strategies; Substitution effect; Cannibalization; Pricing strategies eBook; Publishing strategies; Substitution effect; Cannibalization; Pricing strategies

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MDPI and ACS Style

Li, F.; Li, S.; Gu, J. Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 124-137. https://doi.org/10.4067/S0718-18762019000200110

AMA Style

Li F, Li S, Gu J. Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(2):124-137. https://doi.org/10.4067/S0718-18762019000200110

Chicago/Turabian Style

Li, Fan, Shengli Li, and Jiarong Gu. 2019. "Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 2: 124-137. https://doi.org/10.4067/S0718-18762019000200110

APA Style

Li, F., Li, S., & Gu, J. (2019). Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 124-137. https://doi.org/10.4067/S0718-18762019000200110

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