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Volume 14
Issue 2
10.4067/S0718-18762019000200102
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

by
Abdelsalam H Busalim
,
Ab Razak Che Hussin
and
Noorminshah A. Iahad
Universiti Teknologi Malaysia, Department of Information Systems, Johor Bahru, Malaysia
J. Theor. Appl. Electron. Commer. Res. 2019, 14(2), 1-14; https://doi.org/10.4067/S0718-18762019000200102
Submission received: 10 October 2017 / Accepted: 29 April 2018 / Published: 1 May 2019
Versions Notes

Abstract

The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this study is to provide an in-depth review of customer engagement studies in the context of s-commerce. This study used a systematic literature review approach on customer engagement studies in the context of s-commerce. The results show that social theories and factors play a significant role in customer engagement along with technological factors. More importantly, drawn from the review results, a research framework was developed to show the factors that provide the greatest influence in customer engagement behavior.
Keywords: Customer engagement; Social commerce; Social media; Systematic literature review; Research Framework Customer engagement; Social commerce; Social media; Systematic literature review; Research Framework

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MDPI and ACS Style

Busalim, A.H.; Hussin, A.R.C.; Iahad, N.A. Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 1-14. https://doi.org/10.4067/S0718-18762019000200102

AMA Style

Busalim AH, Hussin ARC, Iahad NA. Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(2):1-14. https://doi.org/10.4067/S0718-18762019000200102

Chicago/Turabian Style

Busalim, Abdelsalam H, Ab Razak Che Hussin, and Noorminshah A. Iahad. 2019. "Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 2: 1-14. https://doi.org/10.4067/S0718-18762019000200102

APA Style

Busalim, A. H., Hussin, A. R. C., & Iahad, N. A. (2019). Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1-14. https://doi.org/10.4067/S0718-18762019000200102

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