This paper researches aspects of affirmation of intangible heritage and the valorisation of viniculture through themed wine hotels that offer integral wine experiences as well as satisfy tourists’ needs for individualism. This paper aims to exp...
Social networks are now integral to corporate strategy and daily social life. They enable the rapid and extensive dissemination of information, proving highly effective for promoting hotel marketing content. Consequently, they facilitate interaction...
Comprehending the dynamics of risk spillover across the value chain is indispensable for effective risk management, especially amid increasing economic and geopolitical uncertainty. This study investigates the mechanics of risk transmission within th...
29 October 2019
Scientific crowdsourcing, which can effectively obtain wisdom from solvers, has become a new type of open innovation to address worldwide scientific and research problems. In the crowdsourcing process, the initiator should satisfy his own research ne...
8 March 2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached b...