Special Issue "Tourism Image and Visitor's Behavior"

A special issue of Tourism and Hospitality (ISSN 2673-5768).

Deadline for manuscript submissions: 15 June 2022 | Viewed by 1497

Special Issue Editors

Dr. Nuria Galí
E-Mail Website
Guest Editor
Faculty of Tourism, University of Girona, Girona, Spain
Interests: destination image; tourist behavior; urban tourism; cultural tourism; guiding
Dr. Raquel Camprubí
E-Mail Website
Co-Guest Editor
Business Organisation and Management Department, Faculty of Tourism, University of Girona; Girona 17004, Spain
Interests: tourism image; branding; destination management; tourist behavior
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Special Issue Information

Dear Colleagues,

The image of different tourist destinations has been one of the most studied topics during the last three decades, with previous research recognizing its power not only to influence visitors’ decision making and tourist behavior, but also to determine the competitiveness of a given destinations. Thus, tourist destinations must manage their image well in order to be popular and successful.

Tourists perceive a set of attributes and mental constructions related to a place. This is a slow process based on the accumulation of their own experiences and information from various sources (cinema, literature, advertising, social networks, etc.). As a result, the perceived overall image of a destination may influence both decision-making processes and onsite behavior. Therefore, the tourist image becomes a relevant factor that stimulates “consumption” of the space (selection of visited monuments and attractions, itinerary followed, etc.) and the tourist gaze (expectations, angles from which sites are looked at, etc.).

Although there has been extensive research on destination image and visitor behavior separately, however, it seems that studies that relate tourism image and tourist behavior are scarce; thus, our understanding of how image influences the behavioral patterns of visitors is incomplete. For example, the influence of the image disseminated and perceived by information sources (online and offline) on actual behavior, film-induced destination image and consequent tourist behavior, neuromarketing and its role in decision making and place visitation, consequences of tourist-phobia and negative perceptions of in situ behavior and decision making, and destination image impacts on pre-, post-, and on-site behavior are poorly understood at present.

This Special Issue aims to attract high-quality papers that analyze the effect of image on the behavior of visitors in tourist destinations, in order to achieve a better comprehension of its relationship. Both qualitative and quantitative studies are welcome.

Dr. Nuria Galí
Dr. Raquel Camprubí
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • destination image
  • on-site behavior
  • information sources
  • destination choice
  • negative image
  • behavioral intentions
  • space consumption
  • visitor experience

Published Papers (1 paper)

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Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
Tour. Hosp. 2022, 3(1), 276-296; https://doi.org/10.3390/tourhosp3010019 - 01 Mar 2022
Viewed by 975
The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels [...] Read more.
The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels in the Republic of Ireland and how these concepts relate to their public customer image. While the multifaceted hybrid model of “smart and green” hotels is rapidly emerging as the new theme in the sustainable tourism industry, previous literature failed to address the issue in relation to a lack of uptake from Irish hoteliers. A post-positivistic paradigm was adopted for this study. Primary data indicates that most hoteliers were positively receptive towards “smart” and “green” despite many challenges. This research will interest policy makers, central government, tourism organisations and hotel practitioners. Full article
(This article belongs to the Special Issue Tourism Image and Visitor's Behavior)
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