Table of Contents
Foods, Volume 6, Issue 12 (December 2017)
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Cover Story (view full-size image) Consumers are responsible for a significant fraction of food waste which, for a large part, could [...] Read more. Consumers are responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept suboptimal food, i.e., food that deviates in sensory characteristics, or that has a close-by best-before date. The aim of the European research project COSUS was to increase consumer acceptance of suboptimal food, before and after purchase, by implementing strategies based on consumer insights. Different methodological approaches were applied to analyze this issue, to experiment with different aspects, and to test resulting interventions. The project provides validated strategies to promote distribution and consumption of suboptimal foods, thereby improving resource efficiency in the food chain and contributing to a more sustainable food supply. View this paper