- Article
Nonzero-Sum Time Perception Is Associated with Greater Willingness to Help
- Yu Niiya,
- Syamil Yakin,
- Lora E. Park and
- Ya-Hui Chang
21 May 2025
People are less likely to help others when they view time as a scarce resource. Does changing people’s perception of time influence their willingness to help? We hypothesized that people would be more willing to help and would allocate more tim...

