- Article
Livestream Scheme Selection in the E-Commerce Supply Chain: Under Agency and Resale Sales Modes
- Tao Li,
- Shanping Xu,
- Qi Tan and
- Wenbo Teng
As digital platforms reshape the commercial landscape, brands increasingly collaborate with these platforms to enhance product sales. Many adopt livestream as a strategic tool to attract more traffic, typically choosing between Artificial Intelligenc...

