- Case Report
Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research
- Richard Hartman,
- Roman Kvasnička,
- Martin Čejka and
- Ladislav Pilař
This paper outlines the purposeful adaptation and utilization of the design thinking process in an innovation case involving market segmentation in social network research. Based on a case study, this paper combines the design thinking process with s...

