- Article
Prioritizing Factors to Foster Improvement of Sales Operations in Small- and Medium-Sized Industrial Organizations
- Luis A. Vásquez-Ruiz,
- Juan E. Núñez-Ríos and
- Jacqueline Y. Sánchez-García
Small- and medium-sized companies depend heavily on their internal configuration to achieve their goals, generate profit, and remain competitive. The performance of the sales department is often crucial for this. Decision-makers need to understand ho...

