- 4.2Impact Factor
- 7.5CiteScore
- 18 daysTime to First Decision
Computers, Volume 11, Issue 9
2022 September - 16 articles
Cover Story: We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements. Based on the Online Sensory Marketing Index (OSMI), a sensory assessment framework designed to evaluate e-commerce websites manually, the goal is to offer an alternative procedure to assess sensory elements such as text and images automatically. This approach aims to provide marketing managers with valuable insights and potential for sensory marketing improvements. View this paper
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Computers - ISSN 2073-431X