- Article
Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?
- Chaoyong Qin,
- Xinyu Zeng,
- Shichang Liang and
- Ke Zhang
Social commerce has become a mainstream online shopping phenomenon. The effects of single social-commerce modes, such as live streaming and online consumer reviews (OCRs), on consumers’ purchase intention have attracted much attention. However,...

