- Article
NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants
- Kyuhyeon Joo,
- Junghoon (Jay) Lee and
- Jinsoo Hwang
7 November 2022
The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processe...

