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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.

J. Theor. Appl. Electron. Commer. Res., Volume 6, Issue 3 (December 2011) – 8 articles

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Article
Hyperlink Analysis of E-commerce Websites for Business Intelligence: Exploring Websites of Top Retail Companies of Asia Pacific and USA
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 97-108; https://doi.org/10.4067/S0718-18762011000300008 - 01 Dec 2011
Cited by 5 | Viewed by 312
Abstract
Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. ECommerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would [...] Read more.
Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. ECommerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would lead to increase the traffic to these websites. This paper analyses the structure of e-commerce websites using webometric approach to uncover any hidden information from the hyperlinks. The top 50 retail companies’ e-commerce websites each from Asia Pacific and USA are chosen for this study. Our results found a positive relationship between the external inlinks count pointing to a retail company e-commerce website and one of its business measures, sales. But no association has been found between hyperlink metrics and business measure like revenue. However this conclusion does not hold good for all categories of companies. Comparing the web presence, US private retail companies are more visible on the Web than the Asia pacific retailers. Furthermore this study has found that counts of links pointing to a retail websites are positively correlated with the website age. That is older websites in English language received more external inlinks. Such a correlation does not exist for Japan, China and Korean language websites. Full article
Article
Developing a Fuzzy Multi-attribute Matching and Negotiation Mechanism for Sealed-bid Online Reverse Auctions
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 85-96; https://doi.org/10.4067/S0718-18762011000300007 - 01 Dec 2011
Cited by 10 | Viewed by 244
Abstract
Online reverse auctions have benefits in reducing business purchasing costs and lead times. Previous research focused on developing new mechanisms for open-cry and multiple rounds of auctions, which is not appropriate for direct goods purchasing. Moreover, the implementation issues in the web-site design [...] Read more.
Online reverse auctions have benefits in reducing business purchasing costs and lead times. Previous research focused on developing new mechanisms for open-cry and multiple rounds of auctions, which is not appropriate for direct goods purchasing. Moreover, the implementation issues in the web-site design are not considered. We construct an easily-computed fuzzy multi-attribute matching mechanism for sealed-bid and single round auctions, which include price and attributes like quality, due dates, credit rating, etc, and are suitable for procuring direct input goods. To improve the negotiation quality, an aftermath negotiation mechanism is also developed so that the auctioneer can negotiate with the bidders for certain attribute values when the bid does not meet the requirement of the auctioneer. We further build an online fuzzy negotiation system (FNS) to evaluate the proposed mechanism. Full article
Article
The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 65-84; https://doi.org/10.4067/S0718-18762011000300006 - 01 Dec 2011
Cited by 18 | Viewed by 285
Abstract
Autonomous agents can negotiate on behalf of buyers and sellers to make a contract in the e-marketplace. In bilateral negotiation, they need to find a joint agreement by satisfying each other. That is, an agent should learn its opponent’s preferences. However, the agent [...] Read more.
Autonomous agents can negotiate on behalf of buyers and sellers to make a contract in the e-marketplace. In bilateral negotiation, they need to find a joint agreement by satisfying each other. That is, an agent should learn its opponent’s preferences. However, the agent has limited time to find an agreement while trying to protect its payoffs by keeping its preferences private. In doing so, generating offers with incomplete information about the opponent’s preferences is a complex process and, therefore, learning these preferences in a short time can assist the agent to generate proper offers. In this paper, we have developed an incremental on-line learning approach by using a hybrid soft-computing technique to learn the opponent's preferences. In our learning approach, first, the size of possible preferences is reduced by encoding the uncertain preferences into a series of fuzzy membership functions. Then, a simplified genetic algorithm is used to search the best fuzzy preferences that articulate the opponent's intention. Experimental results showed that our learning approach can estimate the opponent’s preferences effectively. Moreover, results indicate that agents which use the proposed learning approach not only have more chances to reach agreements but also will be able to find agreements with greater joint utility. Full article
Article
Extensive Experimental Validation of a Personalized Approach for Coping with Unfair Ratings in Reputation Systems
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 43-64; https://doi.org/10.4067/S0718-18762011000300005 - 01 Dec 2011
Cited by 4 | Viewed by 204
Abstract
The unfair rating problem exists when a buying agent models the trustworthiness of selling agents by also relying on ratings of the sellers from other buyers in electronic marketplaces, that is in a reputation system. In this article, we first analyze the capabilities [...] Read more.
The unfair rating problem exists when a buying agent models the trustworthiness of selling agents by also relying on ratings of the sellers from other buyers in electronic marketplaces, that is in a reputation system. In this article, we first analyze the capabilities of existing approaches for coping with unfair ratings in different challenging scenarios, including ones where the majority of buyers are dishonest, buyers lack personal experience with sellers, sellers may vary their behavior, and buyers may provide a large number of ratings. We then present a personalized modeling approach (PMA) that has all these capabilities. Our approach allows a buyer to model both the private reputation and public reputation of other buyers to determine whether these buyers’ ratings are fair. More importantly, in this work, we focus on experimental comparison of our approach with two key models in a simulated dynamic e-marketplace environment. We specifically examine the above mentioned scenarios to confirm our analysis and to demonstrate the capabilities of our approach. Our study thus provides the extensive experimental support for the personalized approach that can be effectively employed by reputation systems to cope with unfair ratings. Full article
Article
The Impact of Trust and Relative Advantage on Internet Voting Diffusion
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 28-42; https://doi.org/10.4067/S0718-18762011000300004 - 01 Dec 2011
Cited by 36 | Viewed by 335
Abstract
Internet voting is an emerging e-government phenomenon. In the United States, several state and local governments have experimented with Internet voting. This study presents a model of Internet voting adoption that integrates diffusion of innovation theory, institution-based trust and e-government utilization. To test [...] Read more.
Internet voting is an emerging e-government phenomenon. In the United States, several state and local governments have experimented with Internet voting. This study presents a model of Internet voting adoption that integrates diffusion of innovation theory, institution-based trust and e-government utilization. To test the model a survey is administered to 372 citizens. The results of structural equation modeling indicate that relative advantage, Internet trust, and e-government information utilization have a significant impact on intention to use Internet voting. In addition to these direct effects, disposition to trust has a significant impact on Internet trust and accessibility has a significant impact on relative advantage. Not only are citizens interested in using the Internet to obtain government information, but also to cast their ballot. As a result, opportunities for Internet use in the political process are constantly emerging. Government agencies should take advantage of technological innovations to improve the accessibility of the electronic ballot, to communicate the advantages of this phenomenon and to engender trust among the citizenry. Full article
Article
Understanding Organizational Barriers Influencing Local Electronic Government Adoption and Implementation: The Electronic Government Implementation Framework
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 13-27; https://doi.org/10.4067/S0718-18762011000300003 - 01 Dec 2011
Cited by 16 | Viewed by 357
Abstract
Researches in electronic government have indicated a number of organizational barriers that hinder the adoption and implementation of electronic government. This paper proposes a research framework for analysing how organizational barriers influence the adoption and implementation of e-government at local levels. The framework [...] Read more.
Researches in electronic government have indicated a number of organizational barriers that hinder the adoption and implementation of electronic government. This paper proposes a research framework for analysing how organizational barriers influence the adoption and implementation of e-government at local levels. The framework is constructed based on four organizational dimensions; adaptability, involvement, mission, and bureaucracy drawn from organizational theories and e-government literature. We found that organizational barriers which are identified in major e-government literature link to the dimensions of organizational culture and effectiveness. Our conclusion is that the framework is relevant to understand organizational barriers influencing adoption and implementation of local e-government. The limitation of this study is that the framework has been developed based on the application of a theoretical lens on the e-government literature. It is now necessary to test this model in different contexts. Full article
Article
E-business for Nations: A Study of National Level Ebusiness Adoption Factors Using Country Characteristics-Business-Technology-Government Framework
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 1-12; https://doi.org/10.4067/S0718-18762011000300002 - 01 Dec 2011
Cited by 25 | Viewed by 287
Abstract
Earlier studies on e-business adoption factors have been conducted from a firm level perspective or from a single country level perspective. In this study, we propose a framework entitled country characteristicsbusiness- technology-government model that addresses a theoretical perspective on e-business adoption factors required [...] Read more.
Earlier studies on e-business adoption factors have been conducted from a firm level perspective or from a single country level perspective. In this study, we propose a framework entitled country characteristicsbusiness- technology-government model that addresses a theoretical perspective on e-business adoption factors required for a nation level e-business development. The major goal of this study is four-fold: (i) to review existing key literature on e-business across the countries and identify key factors affecting e-business adoption, (ii) to propose a research model based on the identified factors, (iii) to test the proposed model empirically using the national level macro economic data from secondary sources, and (iv) to provide insightful discussions for country administrators, policy makers, and academics. The limitations and future directions of the study are also discussed. Full article
Editorial
Editorial: Editorial Board Communication System
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), I; https://doi.org/10.4067/S0718-18762011000300001 - 01 Dec 2011
Viewed by 182
Abstract
Our journal started six years ago in response to the opinions of many researchers around the globe that there was a need of an on-line, peer reviewed, scholarly journal which could address fundamental issues of electronic commerce research and practice.[...] Full article
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