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Article

The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation

1
Noshirvani University of Technology, Babol, Iran
2
University Putra Malaysia, Faculty of Computer Science and IT, Serdang, Malaysia
J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 65-84; https://doi.org/10.4067/S0718-18762011000300006
Submission received: 21 June 2010 / Revised: 13 April 2011 / Accepted: 26 April 2011 / Published: 1 December 2011

Abstract

Autonomous agents can negotiate on behalf of buyers and sellers to make a contract in the e-marketplace. In bilateral negotiation, they need to find a joint agreement by satisfying each other. That is, an agent should learn its opponent’s preferences. However, the agent has limited time to find an agreement while trying to protect its payoffs by keeping its preferences private. In doing so, generating offers with incomplete information about the opponent’s preferences is a complex process and, therefore, learning these preferences in a short time can assist the agent to generate proper offers. In this paper, we have developed an incremental on-line learning approach by using a hybrid soft-computing technique to learn the opponent's preferences. In our learning approach, first, the size of possible preferences is reduced by encoding the uncertain preferences into a series of fuzzy membership functions. Then, a simplified genetic algorithm is used to search the best fuzzy preferences that articulate the opponent's intention. Experimental results showed that our learning approach can estimate the opponent’s preferences effectively. Moreover, results indicate that agents which use the proposed learning approach not only have more chances to reach agreements but also will be able to find agreements with greater joint utility.
Keywords: Bilateral negotiation; Learning preferences; Uncertain information; Genetic algorithm; Emarketplace Bilateral negotiation; Learning preferences; Uncertain information; Genetic algorithm; Emarketplace

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MDPI and ACS Style

Jazayeriy, H.; Azmi-Murad, M.; Sulaiman, N.; Udizir, N.I. The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation. J. Theor. Appl. Electron. Commer. Res. 2011, 6, 65-84. https://doi.org/10.4067/S0718-18762011000300006

AMA Style

Jazayeriy H, Azmi-Murad M, Sulaiman N, Udizir NI. The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation. Journal of Theoretical and Applied Electronic Commerce Research. 2011; 6(3):65-84. https://doi.org/10.4067/S0718-18762011000300006

Chicago/Turabian Style

Jazayeriy, Hamid, Masrah Azmi-Murad, Nasir Sulaiman, and Nur Izura Udizir. 2011. "The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation" Journal of Theoretical and Applied Electronic Commerce Research 6, no. 3: 65-84. https://doi.org/10.4067/S0718-18762011000300006

APA Style

Jazayeriy, H., Azmi-Murad, M., Sulaiman, N., & Udizir, N. I. (2011). The Learning of an Opponent's Approximate Preferences in Bilateral Automated Negotiation. Journal of Theoretical and Applied Electronic Commerce Research, 6(3), 65-84. https://doi.org/10.4067/S0718-18762011000300006

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