Corporate Marketing Management in the Context of Sustainability

Dear Colleagues,

It is our pleasure to announce a new Special Issue, “Corporate Marketing Management in the Context of Sustainability”, in the journal Sustainability.

In recent years, sustainability has emerged as a critical approach for corporations that seek to improve their brand reputation, promote consumer confidence and ensure a competitive advantage in a market increasingly characterized by environmental awareness. Corporate marketing management strategies can integrate the sustainability principles of a multitude of ways that not only align commercial practices with ethical standards and environmental concerns, but also resonate with a growing demographic group of consumers that prioritize sustainability in their purchase behavior.

The integration of the sustainability principles has become essential in the identity configuration of the corporate brand. Companies can effectively use marketing management strategies designed to communicate their commitment to sustainability through the brand promoted by narration. For example, brands that highlight their environmental initiatives, such as reducing carbon footprints, investing in renewable energy or using sustainable raw materials, can create a convincing narrative that improves its general brand image. In this context, the narration of stories becomes a vital tool for marketing specialists, which allows them to frame their sustainability efforts in a way that is identifiable and meaningful for consumers. In doing so, corporations can cultivate strong emotional connections with their audiences, which is evidenced by consumer studies that indicate that brands that adopt sustainability often enjoy greater loyalty.

In addition, the company marketing management strategies are increasingly aligned with sustainable development objectives (SDGs), improving the value of the brand and consumer trust (Pirzada, Ahmed and Moens, 2023). Sustainability-oriented strategies are fundamental to promote loyalty and reputation (Claro and Esteves, 2021). Taking advantage of SDGs in marketing strengthens profitability, adhering to environmental responsibility (Rathore, 2017; Mendes et al., 2024). In addition, the integration of industrial ecology within strategic management can effectively pursue SDGs (Sullivan, Thomas and Rosano, 2018; Mendes, 2021). This Special Issue will highlight recent research on the conceptual and methodological development of corporate marketing management in the context of sustainable development goals and sustainability. In this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:

• Developing of business models focused on use marketing management strategies designed to communicate their commitment to sustainability;
• Aligning corporate marketing with sustainable development goals;
• The impact of innovative marketing on sustainable development goals;
• Sustainable development of corporate marketing management;
• Assessment of the efficiency of corporate marketing management in the context of sustinability;
• Development of strategies to implement the best available technologies (i.e., artifical intelligence and big data analytics) in mining and processing processes.

Dr. Gomaa Mohamed Agag
Dr. Mohamed A. Khashan
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• SDGs (sustainable development goals)
• corporate marketing
• green strategies
• sustainable digitalization
• green innovation