Special Issue "Fashion Merchandising and Consumer Behavior"
Deadline for manuscript submissions: closed (15 June 2019).
Interests: slow fashion; consumer behavior; emerging technologies impacting retail industry (e.g., channel strategies; social commerce); international consumer behavior
Special Issues and Collections in MDPI journals
The retail industry is constantly re-inventing itself. The industry has always been at the forefront of innovation, from the invention of the sewing machine to the rise of e-commerce—always forward-looking and cyclical (The Future Of Fashion, 2018). According to Stone & Farnan (2018), “‘Fashion merchandising’ is defined as the buying and selling of goods for the purpose of making a profit.” Consumer behavior impacts fashion merchandising decisions, such as product (e.g., slow fashion vs. fast fashion), channel strategy (e.g., omni-channel vs. single channel), promotional strategy (e.g., digital platforms or traditional media), and pricing strategy (e.g., price transparency vs. dynamic pricing). Consumers today are in charge of their experience in a retail format, and this is especially true for the Millennials and Generation Z. Thus, this Special Issue will focus on how the area of fashion merchandising has evolved with changing consumer behavior. Manuscripts are invited on topics that include, but are not limited to:
- The impact of technology
- New retail formats and consumer behavior
- Merchandising and channel strategy (e.g., channel convergence)
- The emergence of social savvy retailers and brands
- Crowdsourcing, shortening of the production cycle, and supply chain
(Stone & Farnan 2018) Stone, E., and Farnan, S. A. 2018. The dynamics of fashion. Bloomsbury Publishing USA.
(The Future Of Fashion 2018) The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry. 2018. CBInsights. Retrieved from: https://www.cbinsights.com/research/fashion-tech-future-trends/
Dr. Sanjukta Pookulangara
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Social Sciences is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- fashion merchandising
- consumer behavior