Sustainability Issues in Marketing
A special issue of Administrative Sciences (ISSN 2076-3387).
Deadline for manuscript submissions: closed (30 September 2016) | Viewed by 6242
Special Issue Editor
Special Issue Information
Dear Colleagues,
Administrative Sciences is pleased to announce a Special Issue devoted to Sustainability Issues in Marketing. The subject of sustainability has garnered increased attention over the last several years. To be successful, businesses today must consider sustainability as an important part of their companies overall strategic effort. As an important part of this effort, marketing provides a vital link between business and society and is uniquely poised to contribute to the topic of sustainability. In the marketing context, there have increasing efforts to understand the topic of sustainability theoretically, empirically and strategically. Sustainability Marketing issues have been examined from the lenses of multiple stakeholders including that of business, policy makers, and consumers.
This Special Issue invites original conceptual and empirical research on issues pertaining to marketing sustainability. Research questions can be examined from any of the perspectives described above and is open to all methodologies.
Rajesh V. Manchanda
Guest Editor
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access monthly journal published by MDPI.
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Keywords
- Sustainability Marketing
- Green Marketing
- Mindful Consumption
- Sustainable Consumer Behaviour
- Social Innovation
- Sustainability Marketing and Ethics
- Sustainable Product Design
- Pricing for Sustainability
- Communicating Sustainability
- Supply Chain Issues
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